You pay before you know anything
Retainers and lead packages get charged whether the homeowner answers, qualifies, or ever meets your team.
Contractors only
We work exclusively with U.S. home improvement contractors
We only get paid after you sit down with the homeowner.
We run the marketing. We work the leads. You get exclusive, confirmed appointments.
One done-for-you system, from the first ad to the meeting on your calendar.
01
HOME IMPROVEMENT. NOTHING ELSE.
We work only with
home improvement contractors.
No restaurants. No e-commerce. Every campaign, qualification question, and follow-up sequence is built around how homeowners choose high-ticket contractors.
WE HAVE SKIN IN THE GAME, TOO.We invest the setup, systems, qualification, and follow-up before we earn our agency fee. That is why we do not take every contractor.
BUILT FOR YOUR BUSINESS. NEVER RESOLD.
Your business.
Your appointments.
Your assets.
We advertise your company, not a shared lead marketplace. Every homeowner is generated and qualified for your business, and every confirmed appointment is booked only for your team.
Campaigns run inside an ad account you own or control, so the lead data, campaign history, and everything we learn stays with your business.
- Appointments booked exclusively for your company
- Campaigns run inside your ad account
- You own the lead data and campaign history
- No lead is resold to another contractor
THE PROBLEM01
A phone number is
not an appointment.
Most agencies send a form submission and leave you to do the rest. We stay involved until the homeowner is qualified, reached, and confirmed for a real meeting.
You chase leads from the jobsite
You are trying to run projects while calling people who may never pick up the phone.
You find out too late
An appointment looked real on the calendar. Then you are standing on the porch alone.
THE COMPLETE SYSTEM02
From attention to a
confirmed meeting.
A lead does not reach your calendar just because they clicked. They have to make it through the entire system.
01Demand generationAds built for your trade
→02Qualification funnelProject fit and intent
→03Real conversationReached and verified
→✓Confirmed meetingBooked only for your team
GATE 01
Demand generation that puts your business in front.
We build and manage trade-specific campaigns around your company, your offer, and your service area. Multiple creative angles keep your message in front of the homeowners most likely to need your work.
- Campaign strategy and daily management
- Multiple ads and creative angles
- Your branding, offer, and service area
GATE 02
A dedicated qualification funnel built around you.
Every ad leads to a custom landing page built around your business. It goes deeper than a name and phone number, asking the questions needed to screen for project fit before anyone reaches our sales team.
- Custom landing page for your company
- Project, location, budget, timing, and intent
- Phone verification before follow-up
GATE 03 · THE GATE MOST AGENCIES SKIP
The real conversation.
We call, text, and follow up until we reach the homeowner. Then an experienced person has a real one-on-one conversation to verify the project, confirm the decision-makers, and agree on the meeting before it reaches your calendar.
- Multiple calls and text follow-up
- Project fit and decision-makers confirmed
- Booking, confirmation, and reminders
ALWAYS RUNNING UNDERNEATHCRM trackingLead-quality feedbackCampaign optimization
✓
THE OUTPUT
Exclusive, confirmed meeting.
- Booked only for your company
- Project fit verified
- Decision-makers confirmed
- Date and time agreed
THE MINDSELL QUALIFIED MEETING GUARANTEE
A relevant meeting.
Or no agency fee.
MindSell earns its agency fee only after a qualified in-home meeting actually takes place. Not just any appointment. It must meet the standard agreed with your business before launch.
All decision-makers are present
Every relevant decision-maker is present for the in-home meeting.
The homeowner has real intent
They have expressed genuine intent to begin a project, not just gather general information.
The project fits the agreed scope
It meets the minimum scope agreed with your company, not a minor repair or small service call.
If the meeting does not happen or misses the agreed qualification standard, MindSell does not earn its agency fee.Final qualification criteria are agreed in writing before launch. Media spend is separate and remains billed directly through your ad account.
DINStrategy & Campaigns
ROYLead Operations & Appointments
THE PEOPLE BEHIND THE SYSTEM
Real people.
Hands-on work.
MindSell is run by a hands-on team that manages the campaigns, works the leads, and oversees the appointment process.
Leave your details and you will hear from one of us directly.
STRAIGHT ANSWERS03
Before we talk
What exactly does MindSell handle?
We manage the system from campaign strategy and ad creative through the landing page, lead screening, calls, texts, appointment booking, reminders, CRM tracking, and campaign optimization. Your team takes over when the confirmed meeting reaches the calendar.
How do the ad account and media spend work?
Campaigns run inside an ad account owned or controlled by your business, so you keep the lead data and campaign history. Media spend is paid directly through that account and is separate from MindSell's agency fee, which is earned only after a qualified meeting takes place.
What counts as a qualified completed meeting?
The in-home meeting must actually take place, all relevant decision-makers must be present, the homeowner must have expressed genuine intent to begin a project, and the project must meet the minimum scope agreed with your company before launch. A minor repair or small service call does not qualify.
What if the homeowner does not show?
If the meeting does not take place, there is no completed-meeting agency fee. A rescheduled appointment becomes billable only after the new meeting happens.
A SHORT FIT CONVERSATION
Can we build this
for your business?
Leave three quick details. We will review your business and call you for a short fit conversation. No commitment.
Prefer to reach us directly?(302) 330-2221